FILM: Research into target audience

During the process of creating our film we had to think of the target audience that the film would be appealing to, we had to think about where the films were played for example short films are quiet often played at gigs so they would have to appeal to teenagers as that's the age of the majority people of people who go to gigs. Short films are also often played before a film during the opening but this can be any age.

Short films are convenient for busy people like business men or woman as it fits well in to their busy schedule and also for young children as they tend to have a short attention spans. Our film 'Emotional Effects' target audience is 16-20+ as younger children may not nessecarily understand what happened but 16 and above would have experienced school life and some may even be able to relate to the event.